Amazon Negative Keywords Tool — Finder & Analyzer
Paste your search terms with their clicks and orders — one per line. This Amazon negative keywords tool flags the click-hungry terms that never convert, so you can add them as negative keywords in Amazon PPC and stop the bleed.
- Private
- Runs 100% in browser
- No signup
- Export included
Negative Keyword Analyzer
Paste search terms with their performance — one per line. We flag the click-hungry terms that never convert, so you can add them as negatives.
Simple format:
term, clicks, orders
— or the rich format:
term, clicks, orders, spend, price, campaign, ad group, impression share %
. High confidence: spend ≥ 2× price, 0 orders, 15+ clicks. Medium: spend ≥ 1× price, 0 orders, 10+ clicks.
Worked example
A sample search-term list, screened by the Amazon negative keyword finder.
Illustrative example — sample numbers, not live Amazon data
The scenario
Ravi exports last month's search terms for his water bottle campaign and pastes 8 rows in the simple term, clicks, orders format.
What he enters
Eight search terms with clicks and orders, plus his $24.99 product price as a fallback.
What the analyzer shows
Three high-confidence flags: “cheap plastic bottle” (52 clicks, 0 orders), “free water bottle” (41 clicks, 0 orders) and “bottle” (96 clicks, 0 orders) — each past the 15-click / 0-order threshold.
The action
He copies the negatives list, adds the two specific phrases as negative exact, and adds “bottle” as negative phrase at the campaign level — then re-runs the analysis monthly.
Watch how it works
Pro tips: getting the most from the Negative Keyword Analyzer
Paste search terms as “term, clicks, orders” — optionally with spend, price, campaign, ad group and impression share — and the analyzer flags the spend wasters. These practices keep the flags accurate.
Enter your product price so confidence is calibrated
The analyzer’s confidence comes from spend-vs-price multiples: 2× your product price spent with 15+ clicks and zero orders is high confidence; the same 15 clicks at 1× price is medium. A $50 product and an $8 product need very different click thresholds before a term is truly dead — fill in the price field (or per-row prices) so “high confidence” actually means high confidence for your margins.
Check impression share before you negate
A term with under 10% impression share that isn’t converting has a bid or rank problem, not a relevance problem — your ad barely showed. The analyzer flags these with a guardrail warning for exactly this reason. Raise the bid first and let it actually compete; negating a term that never got impressions changes nothing and hides a fixable problem.
Negate the root, not every branch
When three or more junk terms share a two-word root — “free water bottle”, “free bottle”, “water bottle free” — the analyzer surfaces it under “repeated junk roots”. Add one negative phrase on the root instead of negating each term individually. One phrase match blocks the whole family, including variants you haven’t seen yet, and keeps your negative lists short enough to manage.
Whitelist terms that convert elsewhere
A term with zero orders in this campaign might be a winner in another — different match type, different ad group, different intent. Before you download the CSV, whitelist those terms with one click; the whitelist is saved in your browser and kept out of every future run. Negating a term that converts somewhere else is one of the most expensive mistakes in PPC.
Re-run every few weeks — negation is maintenance
Search-term reports never stop producing new junk: seasonal queries, trending misspellings, competitor brand terms. The 15-click and 10-click thresholds mean a term needs data before it can be judged, so schedule a fresh paste every 2–4 weeks. Fifteen minutes of negation a month protects more margin than most bid tweaks.
Frequently asked questions
Related free tools
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Related guides
Deeper reading from the BidPilot blog.
Amazon Negative Keywords: Strategy Guide
The strategy guide to Amazon negative keywords.
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Top Amazon Search Terms: The 2026 Seller's Guide
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Backend Keywords Amazon: Where to Put Them & How Many
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Amazon Search Terms: Mine Reports for Keywords
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