What is Amazon PPC? Questions, answered

Amazon PPC (pay-per-click) is Amazon’s advertising platform: sellers, vendors and brands pay only when a shopper clicks their ad. Ads appear in search results and on product pages through Sponsored Products, Sponsored Brands and Sponsored Display — it is how most sellers buy visibility in crowded categories.

You choose keywords or products to target and set a bid — the maximum you are willing to pay per click. When a shopper searches, Amazon runs an auction and the winning ads show based on bid and relevance; you are charged only for clicks. Campaign performance is then measured with metrics like ACoS, click-through rate and conversion rate.

For most sellers, yes — with a caveat: it is worth it when your ACoS stays below your break-even point, so ads generate profit rather than just sales. Amazon PPC can be the fastest way to launch a product, defend your brand terms and lift organic rank. But unmanaged campaigns burn budget quickly, which is why clear targets and regular optimization matter. Read our honest answer on whether Amazon PPC is worth it .

There is no minimum spend: you set keyword bids and daily campaign budgets, and Amazon charges only when someone clicks. Real costs vary widely by category and competition. Once you know what you want to spend, see BidPilot’s plans and pricing to understand what automation costs on top of your ad spend — and read our guide to what ACoS is on Amazon to understand the metric that decides whether that spend is profitable.

A campaign is the top-level container for your Amazon ads: each campaign holds ad groups, and ad groups hold the keywords or product targets your ads bid on. The campaign carries the budget and settings — ad type (Sponsored Products, Brands or Display), targeting method and daily spend limit. Most accounts run several campaigns segmented by intent: brand defense, generic keywords and competitor conquesting. See our PPC campaign structure guide for setup patterns.

Expect early click data within days, but give a new campaign at least two to four weeks before judging it — conversion data needs time to accumulate, and Amazon attributes sales up to 14 days after a click. Optimization compounds: negative keywords, bid adjustments and harvested search terms get sharper every week. Patience with structure beats daily tinkering.

Start with one product that has solid reviews and healthy margin. Launch an automatic campaign to collect real search terms, then move the converting ones into manual exact-match campaigns. Set bids from your break-even ACoS (net margin minus a safety buffer), add negative keywords weekly, and scale what converts. Keep a small test budget you can afford to lose. For the full sequence, see our beginner's PPC launch checklist .

Yes — when it is run with margin discipline: your ads appear in front of shoppers who are already searching, so clicks carry purchase intent. It “fails” when bids ignore break-even ACoS or campaigns run without negatives. Treat PPC as a margin equation, not a gamble: bid from your numbers, review weekly, kill losers.

BidPilot has two plans: Autopilot at $49/month and Professional at $149/month , both with a 30-day free trial and no credit card required to start. You can pay monthly or yearly — yearly billing saves 20%. There are no setup fees and no percentage-of-ad-spend charges; the price is the price.

Every new account gets 30 days free with full access to every feature — connect your Amazon Ads account, set ACoS targets, and let the automation run. No credit card is required. If you don't upgrade, automation simply pauses and your campaigns return to manual management; we never change anything in your account without an active plan.

You'll see an upgrade prompt in your dashboard. Automation stops, but nothing in your Amazon account is touched — your campaigns, keywords and bids stay exactly as they are, and your data stays saved. Upgrade to Autopilot or Professional any time to resume automation right where it left off.

Yes. There are no contracts and no cancellation fees. To cancel, contact support@bidpilot.online — there are no billing periods and nothing renews automatically, so you are never charged without paying through a hosted payment link first. Your campaigns keep their last settings and your data stays in your account.

Autopilot ($49/mo) is built for sellers and vendors running their own brand: connect your account, set ACoS targets, and let daily automation handle bids, keywords and negatives. Professional ($149/mo) is for agencies and multi-brand sellers managing several client accounts from one dashboard. If you're unsure, start on the trial — every feature is unlocked, so you'll know within days which workflow fits.

BidPilot is an autopilot for Amazon Ads. Once connected, it runs daily optimization cycles: adjusting keyword bids toward your ACoS target, discovering new converting search terms, adding negative keywords for spend without sales, and allocating budget across campaigns. You set the goals and guardrails; it handles the daily execution and logs every change with its reason.

Amazon's native tools — dynamic bids, placement multipliers, budget rules, suggested bids — give you powerful levers, but you have to configure and monitor them campaign by campaign, every day. BidPilot is the operator that pulls those levers for you: you set one ACoS target per campaign , and it adjusts bids at keyword level daily, harvests converting search terms into exact match, negates bleeders automatically, and keeps a log of every change with its reason. Native tools are the machinery; BidPilot is the daily management of that machinery toward a single goal.

You connect through Amazon's official advertising API with a secure OAuth flow — the same way agencies connect. We never see or store your Amazon password, permissions are limited to advertising data, and you can revoke access at any time from your Amazon account settings.

BidPilot connects through Amazon's advertising API across the North America, Europe, and Far East regions — including the US, UK, Germany, Japan, and the other marketplaces in those regions. If you advertise in multiple regions, you can connect each region's advertising account.

Every automated change is logged with its reason — which keyword or campaign was adjusted, what changed, and why. You can review the full history any time, and nothing happens silently. If a change ever looks wrong, your targets and guardrails are always yours to adjust.

Yes. Your data is encrypted in transit and at rest , stored in isolated per-account databases, and never sold or shared with third parties. Access is limited to the systems that run your automation — and when you disconnect, your automation stops with it.

Yes. The calculators on the Free Tools page — ACoS/TACoS, bid, dayparting, FBA profit and more — run entirely in your browser with no signup and no usage limits . The audit workbenches live inside the app, so they need a free BidPilot account, but the account itself costs nothing until you choose a paid plan.

The Free Audit workbench (in the app, under Free Audit) analyzes your Amazon advertising data and builds a structured slide deck: campaign performance, wasted spend, keyword opportunities and prioritized actions. It's the fastest way to see what BidPilot sees in your account — free, with a free account. Prefer a standalone checklist first? Try the free Amazon PPC account audit .

The Pro AI Audit is for Professional members: instead of uploading reports yourself, BidPilot pulls your advertising reports directly from Amazon , builds the same structured audit, and adds AI-written analysis — a performance score, executive summary and prioritized recommendations. No uploads, no spreadsheets.

Click "Forgot password" on the login page and enter your account email. You'll receive a secure reset link that expires after a short time and can only be used once. If it expires, just request a new one.

Yes — the Professional plan ($149/mo) supports managing multiple client or brand accounts from a single dashboard, which is how agencies run BidPilot for their clients. Each account keeps its own campaigns, targets and change history.

Nothing dramatic — your campaigns, keywords and bids stay exactly as they are in Amazon Ads. BidPilot only makes changes while your plan is active; the moment automation stops, your account simply continues with its last settings.

Email support@bidpilot.online or use the contact page . Include your account email and, if it's about a campaign, the campaign name — it helps us answer faster.