Amazon Title Optimizer & Item Highlights Rewriter
Amazon caps titles at 75 characters (July 2026) and added a 125-character Item Highlights field. This Amazon title optimizer rewrites your title to the limit and drafts compliant Item Highlights — with live counters and compliance checks.
- Private
- Runs 100% in browser
- No signup
- Export included
Title & Highlights Rewriter
Amazon caps titles at 75 characters (July 2026) and added a 125-character Item Highlights field — paste your title and get a compliant rewrite plus a highlights draft. Runs fully in your browser.
Keywords found in the rewrite get crossed off; unused ones can be inserted into highlights if they fit.
Worked example
A sample title, rewritten by the Amazon title optimizer.
Illustrative example — not live Amazon data
Fixing a 112-character title that truncates on mobile
Scenario. A seller’s bestseller title is 112 characters; on mobile it truncates mid-phrase and click-through is slipping.
Inputs. The current 112-character title plus six priority keywords the seller refuses to lose.
What the output means. A 65-character rewrite (Stainless Steel Water Bottle 32oz, Insulated, Leakproof, BPA-Free) that keeps brand, product type and the strongest attributes; an 88-character Item Highlights draft (Cold 24 hrs, hot 12 hrs. Double-wall vacuum insulation. Fits cup holders. Leakproof lid.); and a compliance checklist — no all-caps, no promo words, under 75 characters, highlights plus title under 200 combined.
Concrete next action. Paste the rewrite into Seller Central, and move the secondary keywords that didn’t fit (“for sports”, “gym”, “travel”) into backend search terms instead of stuffing them back into the title.
Watch how it works
A short walkthrough of the Amazon Title Optimizer & Item Highlights Rewriter — what to enter, what you get back, and what to do next.
Pro tips: getting the most from the Title & Highlights Rewriter
The rewriter strips filler words, dedupes your tokens and fits everything to Amazon’s limits — 75 characters for the title, 125 for Item Highlights. Here’s how to get a rewrite worth publishing.
Write for the 40-character mobile cut first
The tool’s mobile preview shows exactly what most shoppers see: titles truncate around 40 characters on phones. Structure your input so brand, product type and size survive that cut — brand plus product type plus size works; a string of adjectives doesn’t. If the product type falls off the preview, rewrite before you worry about the full 75.
Leave headroom — 75 + 125 share a 200-character ceiling
Title and Item Highlights have a combined 200-character limit, and the compliance checklist flags it: if your title uses the full 75 characters, your highlights may not render at all. A 68-character title plus 120 characters of highlights beats a maxed-out title with invisible highlights. The rewrite fits words greedily, so trim filler first and let the headroom appear naturally.
Don’t re-add the filler words it stripped
The rewriter removes premium, best, high quality, new, hot and top for a reason — they consume characters without telling the shopper anything. Every filler word you type back in displaces a word that could carry material, size, color or a real benefit. If a word doesn’t help a shopper decide, it doesn’t belong in 75 characters.
Cover the keyword bank through highlights
Paste your target keywords into the keyword bank and the tool shows which ones made the rewrite. For the leftovers, the “Add to highlights” button appends each keyword only if the result still fits 125 characters — coverage without breaking compliance. Keywords that fit nowhere are a signal: either the term belongs in backend search terms or it doesn’t belong in this listing.
Substantiate or drop subjective claims
The policy check flags eco-friendly, organic, natural, chemical-free and similar claims because Amazon can ask you to prove them. “Biodegradable” needs certification; “eco-friendly” needs evidence. Either keep the paperwork handy or rewrite around measurable facts — materials, dimensions, capacities. Factual copy passes reviews faster and converts just as well.
Frequently asked questions
Straight answers about amazon title optimizer and how this free tool fits your workflow.
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