The BidPilot help center

Connecting Amazon Ads

BidPilot connects through Amazon's official advertising API using a secure OAuth flow — the same method agencies use. We never see or store your Amazon password.

1. In your BidPilot dashboard, go to the connection settings and choose Connect Amazon Ads .
2. Amazon will ask you to sign in and authorize BidPilot's advertising permissions.
3. Once authorized, BidPilot imports your campaigns — this usually takes a few minutes.

You can revoke access at any time from your Amazon account settings; automation stops immediately if you do.

Setting your ACoS target

Your ACoS target is the single most important setting in BidPilot — every bid decision is measured against it. Set it from your own margins, not from a benchmark: compute your break-even ACoS (profit margin per unit after all costs) and aim a few points below it.

Our complete ACoS guide walks through the math with worked examples. You can change targets any time; the automation adapts at the next daily cycle.

Your first 7 days

Here's what to expect after connecting:

1. Day 1: campaigns import and the initial analysis runs.
2. Days 2–3: the first optimization cycles adjust bids toward your targets.
3. Days 4–7: keyword discovery and negative keywords start compounding.

Don't judge performance on the first few days — PPC needs data. Give it a full week before drawing conclusions, and review the change log to see exactly what the automation did and why.

Understanding the dashboard

Your dashboard shows the metrics that matter: ad spend, ad-attributed sales, ACoS and TACoS, each with trend lines so you can see direction, not just snapshots. Campaigns are grouped so you can drill from account-level health down to individual keywords. Every automated change appears in the change log with its reason.

Which Amazon account do I connect?

Connect the Amazon advertising account for the marketplace where you run ads. Authorization happens on Amazon's own sign-in page, and the permissions BidPilot requests are limited to advertising data — it can't touch your seller account settings, listings or payouts.

Advertising in multiple regions

Amazon's advertising API is organized by region (North America, Europe, Far East). If you advertise in more than one region, connect each region's advertising account separately so BidPilot can optimize all of them.

Reconnecting an expired connection

Amazon authorizations can expire, or you may revoke one yourself. If your connection lapses, your dashboard will show it as disconnected and automation pauses safely — nothing is changed in your campaigns meanwhile. Reconnect from the same connection settings; historical data is preserved.

Free trial details

Every new account gets 30 days free with full access to every feature — no credit card required. Connect your account, set targets, and run the automation. When the trial ends, you'll see an upgrade prompt; automation pauses until you choose a plan, and your campaigns are left exactly as they are.

Upgrading your plan

To upgrade, pick a plan and complete payment through the hosted payment link — an administrator then activates your plan. Autopilot ($49/month) covers a single brand; Professional ($149/month) supports multiple client or brand accounts. Both are available monthly or yearly (yearly saves 20%). Your plan is activated once payment is confirmed and approved.

Invoices & receipts

Receipts for your payments are emailed to you after each payment is confirmed. If you need a copy of a past receipt, contact support@bidpilot.online .

Cancelling

Cancel any time by contacting support@bidpilot.online — no contracts, no cancellation fees. There are no billing periods and nothing renews automatically. When your plan is deactivated, automation stops and your campaigns, keywords and bids stay exactly as the automation left them; your historical data remains in your account.

Using the free calculators

The calculators on the Free Tools page — ACoS/TACoS, PPC bid, dayparting, FBA profit and more — run entirely in your browser. No signup, no usage limits, and your numbers never leave your device. They're genuinely free, not free-trial free.

Running a Free Audit

The Free Audit workbench lives inside the app under Free Audit — you'll need a free BidPilot account (signing up costs nothing). Upload your Amazon advertising reports and it builds a structured slide deck covering campaign performance, wasted spend, keyword opportunities and prioritized next actions.

What the Pro AI Audit adds

Professional members get the Pro AI Audit : instead of uploading reports, BidPilot pulls your advertising data directly from Amazon, builds the audit, and adds AI-written analysis — a performance score, an executive summary and prioritized recommendations for each section.

No data in the dashboard

First, confirm your Amazon Ads connection shows as active in your connection settings. New connections can take a few hours to sync historical data. If the connection is healthy and data is still missing after 24 hours, email support@bidpilot.online with your account email.

Unexpected bid changes

BidPilot runs optimization cycles daily, adjusting bids based on conversion data, auction competition and your ACoS target. Every change is logged with its reason — check the change log first. If bids moved in a direction you don't want, verify your ACoS target and daily budget: the automation is steering toward the numbers you set.

Login problems

If you've forgotten your password, use "Forgot password" on the login page — the reset link expires after a short time and can only be used once, so request a fresh one if yours expired. Still stuck? Email support@bidpilot.online from your account email.

Adding negative keywords

You can add negative keywords manually in the Keyword Center of your dashboard. Or let the automation handle it: BidPilot's bleed protection automatically negates search terms that spend without converting, based on thresholds tied to your ACoS target.