BROWSE ALL 38 FREE TOOLS
Pick a tool, get an answer
Every tool below is free and runs entirely in your browser — no signup, no credit card, no catch. Open any tool page, or keep scrolling to try each tool right here on this page.
Calculate
13 toolsResearch
11 toolsBuild
8 toolsOptimize
6 toolsWhy are these tools free?
Because sellers who do better math build better businesses — and we want you doing the math. These tools run entirely in your browser, ask for nothing in return, and will stay free. Some tools have Pro upgrades inside BidPilot for sellers who want everything automated — the AI Auto Audit, for example, is Pro-only — but everything on this page is free forever.
A practical way to work through this page: start with the math that decides whether a product earns its ad spend — profit margins, breakeven ACoS and ROAS — then move to the builders that shape campaigns, keywords, and creatives. Use the analyzers to keep things clean over time: harvest search terms that convert, negate the ones that only spend, and rebalance budgets toward what beats your target. Each tool explains its own inputs on the page, so you learn the concept while you use it.
Everything here runs entirely in your browser, so nothing you type is sent to a server and nothing needs an account — which is also why the tools can stay free. When manual calculation stops scaling — dozens of campaigns, daily bid changes, weekly search-term reviews — that is exactly what BidPilot’s automation is for: the same math, run on your live Amazon Ads data, every day, without the spreadsheets.
New tools are added regularly, and every one follows the same rules: free, no signup, and your data stays in your browser. If there is a calculation you do by hand every week, tell us through the contact page — the most-requested workflows become the next tools on this page.
Automate it all
Done calculating by hand? BidPilot connects to your Amazon Ads account and runs this kind of analysis for you — every campaign, every keyword, every day.
FBA Profitability Calculator
Quickly estimate whether a product is worth selling on Amazon. Enter your numbers below and get a fee breakdown, net profit, margin, break-even price, and ROI — using built-in fee estimates you can adjust to match current Amazon rates. Best for: New and experienced sellers evaluating whether a product idea can actually make money on Amazon before ordering inventory. It suits anyone comparing FBA against FBM fulfillment, checking how referral and fulfillment fees eat into margin, or sizing up a new niche — and it is especially handy before committing to a first production run.
Related guide: how to calculate ROI on the Amazon FBA program
Fee data: Jan 2026 US rate card · $0.30 minimum referral · 3.5% fuel surcharge · editable estimates — verify in Seller Central
Your product
Fee assumptions
These are editable estimates, not live Amazon rates. Adjust them to match the fees you see in Seller Central.
Built-in size estimate: weight 1 lb or less = Small; longest side over 18 in or weight over 20 lb = Oversize; everything else = Standard.
Estimates only — Amazon changes its fees regularly; always verify current rates in Seller Central before making decisions. This calculator uses built-in approximations, not live Amazon data, and ignores costs like shipping to FBA warehouses, storage fees, returns, and advertising.
Keyword Explorer
Enter a product name or ASIN. The explorer expands it into a keyword universe using intent modifiers, sizes and use-cases — like BidPilot's Keyword Exploration engine does daily. Best for: Sellers and PPC managers building a keyword universe from scratch for a new launch or an underperforming listing. It helps you move beyond a handful of obvious terms by expanding a product name or ASIN into intent-based variations, sizes and use-cases — output you can feed straight into campaigns, negatives planning, or listing copy.
Related guide: our Amazon keyword research guide
Bid Optimizer
Tell us the keyword economics and we'll compute the bid that hits your ACoS target — the same target-driven math behind Adaptive Bidding. Best for: Advertisers who want a defensible starting bid instead of a guess. If you know your price, conversion rate and target ACoS, this computes the bid that balances competitiveness with profitability — useful when launching keywords, auditing inflated bids, briefing a VA on bidding rules, or standardizing bid logic across a portfolio.
Related guide: what a good ACoS looks like
ACoS / TACoS Profitability Calculator
Go beyond the raw ACoS number: factor in your margins to find your break-even ACoS, your target ACoS for a chosen profit margin, and get a plain-English verdict on whether your ads make money. Best for: Sellers who suspect a decent-looking ACoS is hiding unprofitable ads. By layering in margins, fees and business phase, it reveals your true break-even point and whether ad spend is actually growing profit — ideal for monthly reviews, agency reporting, or deciding how aggressively you can afford to scale.
Related guide: TACoS vs ACoS: which metric to target
PPC Bid Calculator
Stop guessing your bids. Enter your price and conversion rate to get the maximum CPC you can afford at your target ACoS — or solve for the conversion rate, target ACoS or price you need. Best for: PPC managers setting or sanity-checking keyword bids. Enter what you know — price, conversion rate, target ACoS — and solve for the missing piece, whether that is the maximum CPC you can afford or the conversion rate you would need to hit your goal. Handy for launches, bid audits, and documenting bidding logic.
Related guide: how much Amazon PPC costs
Negative Keyword Analyzer
Paste search terms with their performance — one per line. We flag the click-hungry terms that never convert, so you can add them as negatives. Best for: Advertisers doing search-term cleanup who want to stop paying for clicks that never convert. Paste your search-term performance and it flags the click-hungry, order-less terms worth negating — perfect for a weekly harvest-and-negate routine, rescuing a campaign with creeping ACoS, or training a VA on negative hygiene.
Related guide: Amazon negative keyword strategy
Simple format:
term, clicks, orders
— or the rich format:
term, clicks, orders, spend, price, campaign, ad group, impression share %
. High confidence: spend ≥ 2× price, 0 orders, 15+ clicks. Medium: spend ≥ 1× price, 0 orders, 10+ clicks.
Duplicate Keyword Cleaner
Paste keyword lists from different campaigns. We normalize case, spacing and punctuation, remove duplicates within each list, flag keywords that appear across lists, and give you clean copy-ready output. Best for: Sellers consolidating keyword lists pulled from multiple campaigns or match types. It normalizes case, spacing and punctuation, removes duplicates within each list, and flags keywords that appear across lists — so your exact, phrase and broad campaigns stop bidding against themselves and your performance data stays clean.
Related guide: Amazon keyword targeting
One keyword per line. Add a tag after a comma or pipe (e.g. "keyword, exact") — tags are preserved and shown with the keyword, but they are ignored when comparing duplicates. Everything runs in your browser; nothing is uploaded.
Prefix, suffix and find/replace apply to the cleaned keywords only — match-type tags are left untouched.
Title & Highlights Rewriter
Amazon caps titles at 75 characters (July 2026) and added a 125-character Item Highlights field — paste your title and get a compliant rewrite plus a highlights draft. Runs fully in your browser. Best for: Sellers updating listings for Amazon's 75-character title cap and the 125-character Item Highlights field. Paste your current title and get a compliant rewrite plus a highlights draft — useful during catalog refreshes, new launches, or when Amazon flags existing titles as non-compliant and you need a fast fix.
Related guide: how to optimize Amazon product listings
Keywords found in the rewrite get crossed off; unused ones can be inserted into highlights if they fit.
Listing Quality Grader
Paste your title, bullets and description. This tool grades them against a transparent best-practice checklist and shows exactly what to fix — it grades only, it does not rewrite your copy. Best for: Sellers who want an honest, checklist-based audit of a listing before spending another dollar on ads. It grades your title, bullets, description, images and backend terms against transparent best practices and shows exactly what to fix — ideal before a launch, after a conversion-rate drop, or when prioritizing catalog work.
Related guide: our Amazon SEO audit guide
Put each bullet on its own line. Line breaks separate the bullets.
Amazon allows 249 bytes — this counts real UTF-8 bytes, not characters.
Measures what share of your target keywords actually appears in the copy.
Campaign Builder
Pick a strategy preset, enter your product and keywords. The builder drafts a clean campaign architecture with budgets, starting bids, junk negatives and pre-export checks. Best for: Sellers launching new products or restructuring messy ad accounts. Pick a strategy preset — launch, scale, defense, or product targeting — and get a clean campaign architecture drafted with budgets, starting bids, junk negatives and pre-export checks. Great for standardizing setups across a catalog or briefing a PPC VA.
Related guide: Amazon PPC campaign structure
Sponsored Brands Creative Generator
Turn your product's benefits into ad-ready Sponsored Brands headlines, a short video brief, and display copy — all in your browser. This is a template-based generator: review and adapt every line to your brand and Amazon's ad policies before launching. Best for: Brand-registered sellers who need Sponsored Brands headlines and creative direction quickly. Turn your product's benefits into ad-ready headlines, a short video brief and display copy without starting from a blank page — then review and adapt every line to your brand voice before uploading anything to Amazon.
Related guide: Sponsored Brand ads
ACoS & TACoS Calculator
The two profitability numbers every seller should watch. Enter your spend and sales to see both — with a plain-English read on what they mean. Best for: Any seller who wants a fast read on the two profitability numbers that matter most — ACoS and TACoS. Enter spend and sales for an instant calculation with a plain-English verdict on what the numbers mean. Useful for daily check-ins, team reporting, or explaining ad performance to stakeholders without jargon.
Related guide: what ACoS is on Amazon
A+ Content Brief Generator
Turn your product benefits into a designer-ready A+ Content brief: hero banner, brand story, feature modules, comparison chart and FAQ seeds — with copy drafts and image direction for every module. Best for: Brand-registered sellers preparing A+ Content without a copywriter on hand. Turn your product benefits into a designer-ready brief — hero banner, brand story, feature modules, comparison chart and FAQ seeds — with copy drafts and image direction for every module. Hand the output straight to your designer.
Related guide: how to optimize an Amazon listing
Drafted from editable copy templates, not AI. Review every claim before publishing — this is a starting brief, not Amazon-approved content.
Inventory Reorder Calculator
Avoid stock-outs and over-ordering. Enter your daily sales rate, supplier lead time and safety stock to get your reorder point, projected stock-out date and suggested order quantity — estimated from your own numbers. Best for: FBA sellers who want to avoid the twin disasters of stock-outs and over-ordering. Enter your daily sales velocity, supplier lead time and safety stock to get your reorder point, projected stock-out date and suggested order quantity — essential planning math to run before every purchase order goes out.
Related guide: Amazon FBA inventory management
Keyword Phrase Combiner
Paste up to three word lists and generate every phrase combination — perfect for building long-tail keyword sets for Amazon PPC campaigns. Best for: PPC builders assembling long-tail keyword lists for new campaigns. Combine up to three word lists into every phrase permutation — core terms crossed with modifiers and use-cases — and export a ready-to-paste set. It saves hours of manual spreadsheet work during launches, rebuilds and account builds. Filter the output for relevance before importing, since combinations are mechanical, not semantic.
Related guide: how to find keywords for Amazon PPC
PPC Budget Allocator
Split a total monthly ad budget across your campaigns using simple priority weights. Give a campaign a higher weight and it gets a bigger share — each campaign's monthly and daily budget is calculated proportionally. Best for: Sellers and agencies splitting a fixed monthly ad budget across campaigns. Assign priority weights and each campaign gets its proportional monthly and daily budget calculated instantly — useful for planning cycles, new account structures, rebalancing spend toward winners, or justifying budget requests with math. Revisit the weights monthly as performance shifts and your priorities change.
Related guide: setting and pacing your PPC budget
Listing Copy Length Checker
Paste your title, bullets, description and backend search terms — every field counts live against Amazon's commonly documented length guidelines, so nothing gets silently truncated or ignored. Best for: Sellers and copywriters checking listings against Amazon's length guidelines before publishing. Paste your title, bullets, description and backend search terms and watch every field count live — so nothing gets silently truncated in search results or ignored by Amazon's indexing because it overflowed a limit. Keep it open in a tab while you write and fix overflows as you go.
Related guide: Amazon's copy character limits
Over the 200-character guideline — Amazon may truncate this title in search results.
Bullet points (guideline: 500 characters each)
Over the 500-character guideline for a single bullet point.
Over the 500-character guideline for a single bullet point.
Over the 500-character guideline for a single bullet point.
Over the 500-character guideline for a single bullet point.
Over the 500-character guideline for a single bullet point.
Over the 2,000-character guideline — the description may be cut off.
Over the 249-byte guideline — extra terms are ignored by Amazon. Accented characters and symbols count as multiple bytes.
Backend terms are limited by bytes, not characters — accented letters and symbols use extra bytes.Limits reflect commonly documented Amazon guidelines and vary by category — always verify in Seller Central.
Coupon & Deal Profit Estimator
Check whether a coupon or Lightning Deal still leaves profit. Enter your price, discount and fees — we'll compare the promo against your normal baseline, side by side. Best for: Sellers planning a coupon or Lightning Deal who need to know whether the promotion still leaves profit. Compare the discounted scenario against your normal baseline side by side — factoring in fees, discount depth and expected volume — before committing to a deal that could cost you money instead of making it.
Related guide: whether Lightning Deals are worth it
Keyword Grouper
Paste a keyword list and get it grouped into tight theme clusters by shared stem words — perfect for building focused ad groups where every keyword shares one theme. Best for: PPC managers building tightly themed ad groups from a raw keyword dump. It clusters keywords by shared stem words so each ad group targets one clear theme — improving relevance and bid control. Ideal right after keyword research, or when restructuring bloated campaigns where every ad group means everything.
Related guide: Amazon keyword optimization
N-Gram Analyzer
Paste Amazon search terms, one per line, and see which words and phrases appear most often. This is plain frequency analysis of the text you paste — no Amazon data is pulled in. Best for: Advertisers mining search-term reports for patterns instead of eyeballing rows. Paste your terms and see which one-, two- and three-word phrases appear most often — revealing the word combinations that drive clicks and orders, which you can then harvest as keywords, build into titles, or block as negatives.
Related guide: mining search-term reports for keywords
Campaign Name Builder
Build clean, consistent campaign names for your Amazon ads. Fill in the settings — the formatted name updates live below. Add names to your list, then copy or download them. Best for: Sellers and agencies who want consistent, readable campaign names across their ad accounts. Fill in marketplace, ad type, product, match type and strategy to generate clean names you can copy or download in bulk — making reporting, filtering, audits and team handoffs dramatically easier. Teams especially benefit: everyone names campaigns the same way from day one.
Related guide: Amazon PPC campaign naming best practices
No names yet — set the options above and click "Add to list".
Placement Bid Modifier Calculator
See exactly what your base bid becomes after Amazon's placement modifiers. Enter your base bid and the Top of Search and Product Pages percentages to get the effective bid for each placement. Best for: Advertisers who set placement modifiers without knowing what they actually pay at auction. Enter your base bid plus Top of Search and Product Pages percentages to see the effective bid for each placement — essential for understanding real bids, avoiding accidental overbidding, and teaching the team how modifiers stack.
Related guide: what a bid modifier is in Amazon PPC
Budget Pacing Calculator
Check whether your ad spend is on pace for the month. Enter your monthly budget, what you've spent so far, and where you are in the month — we'll do the straight-line math. Best for: Sellers keeping monthly ad spend on track. Enter your budget, spend so far and today's date for straight-line pacing math — showing whether you are ahead, behind or right on plan. A quick daily or weekly check that prevents end-of-month budget surprises and keeps finance calm.
Related guide: how to manage PPC on Amazon
PPC Audit Checklist
Tick 12 honest PPC checks grouped by structure, keywords, bids and budgets — get a live health score and a prioritized fix list. A rule-based self-assessment: no AI, no account data, nothing uploaded. Best for: Sellers and freelancers running a structured account audit without pulling reports first. Tick twelve honest checks across structure, keywords, bids and budgets to get a live health score and a prioritized fix list — a solid first pass before diving into data, or a repeatable monthly routine for clients.
Related guide: our free Amazon PPC account audit
Structure
Keywords
Bids
Negatives & Budgets
Backend Search Term Optimizer
Paste your backend search terms and we'll clean them up: lowercased, deduped, exact title repeats removed, and byte-counted against Amazon's 249-byte limit. Runs entirely in your browser — nothing is uploaded. Best for: Sellers cleaning up backend search terms before or after a listing update. It lowercases, dedupes, strips repeats of words already in your title, and byte-counts against Amazon's 249-byte limit — so you stop wasting invisible index space on duplicates and fillers that Amazon ignores anyway. Run it whenever you rewrite a listing so the backend terms stay clean.
Related guide: what Amazon backend search terms are
TACoS Profit Simulator
See what different ad spends do to your TACoS and your bottom line. Enter your revenue and gross margin, then compare three spend scenarios side by side — profit, margin after ads, and the break-even TACoS. Best for: Sellers and finance-minded operators deciding how much ad spend the business can actually afford. Compare three spend scenarios side by side — profit, margin after ads, and break-even TACoS — to find the growth level your margins support before you scale budgets and hope for the best.
Related guide: what a good TACoS looks like
Dayparting Bid Planner
Build a manual 24-hour bid multiplier schedule for Amazon Ads dayparting. Pick a preset or tune each hour yourself, then copy or download the schedule. Best for: Advertisers who want manual control over dayparting without uploading any data. Pick a preset or tune each hour's bid multiplier yourself, then copy or download the 24-hour schedule to apply in Amazon Ads. Ideal for testing dayparting logic, learning the mechanics, or managing accounts with thin hourly data.
Related guide: what dayparting is in advertising
| Hour | Bid multiplier |
|---|
Manual planning table. BidPilot does not change bids or sync with Amazon — apply these multipliers in your Amazon Ads dayparting settings yourself.
Search Term Harvester
Find your winning search terms. Paste rows from your Amazon search term report and this simple filter will rank the terms that actually earn orders — nothing is uploaded or sent anywhere. Best for: Sellers running the weekly harvest-and-negate routine. Paste rows from your Amazon search-term report and it ranks the terms that actually earn orders — your keyword harvest list — with nothing uploaded or sent anywhere. Simple, fast, repeatable, and the backbone of profitable manual campaign management. Pair it with the Negative Keyword Analyzer to handle both sides of search-term hygiene.
Related guide: top Amazon search terms
Break-Even ROAS Calculator
Find the ACoS you can afford before ads start losing money. Enter your price, product cost and fees — straight margin math from your own numbers, no live Amazon data involved. Best for: Sellers who need to know the ACoS they can afford before advertising starts losing money. Enter price, product cost and fees for straight margin math — the foundation for setting target ACoS, judging campaign performance honestly, and deciding whether a product is even viable to advertise at all.
Related guide: how to calculate break-even ROAS
Straight margin math from the figures you enter — an estimate, not a guarantee.
Amazon Vine Cost Calculator
Work out your true Amazon Vine cost — enrollment fee plus units, shipping and FBA — and what each Vine review really costs you before you enroll. Straight math from your own numbers; an estimate, not a guarantee. Best for: Sellers weighing Amazon Vine enrollment for a new launch. It totals the true cost — enrollment fee, units, shipping and FBA fees — and shows what each review really costs at your expected review rate. Run these numbers before you enroll, not after the units have already left your inventory.
Related guide: how much Amazon Vine costs per review
Review-rate scenarios
| Review rate | Expected reviews | Cost per review |
|---|
Straight math from the figures you enter — an estimate, not a guarantee.
Amazon Inbound Placement Fee Calculator
Compare Amazon’s inbound placement fee options against your own freight quotes to find the cheapest way to get inventory into FBA. Straight math from your own numbers; an estimate, not a guarantee. Best for: FBA sellers deciding how to ship inventory into Amazon. Compare the inbound placement fee options — minimal versus partial splits — against your own freight quotes to find the cheapest path into fulfillment centers. Small per-unit differences compound quickly once you are shipping at real volume. Re-check the math whenever Amazon adjusts its fee tables or your shipment sizes change.
Related guide: Amazon FBA fees
| Split option | Math | Total cost |
|---|
Straight math from the figures you enter — an estimate, not a guarantee.
Amazon Removal Order Fees Calculator
Weigh Amazon removal order fees against liquidation, storage and disposal — ranked by net dollar outcome so slow-moving inventory doesn’t lose you money. Straight math from your own numbers; an estimate, not a guarantee. Best for: Sellers holding slow-moving or stranded FBA inventory. Weigh removal order fees against liquidation, ongoing storage, disposal and off-Amazon resale — ranked by net dollar outcome — so you pick the exit that loses the least money instead of letting monthly storage fees quietly compound. Run the comparison before storage fees turn a slow seller into a guaranteed loss.
Related guide: FBA removal orders: remove, liquidate or discount
Straight math from the figures you enter — an estimate, not a guarantee.
Amazon Inventory Loader File Generator
Turn a pasted SKU table into a tab-delimited Amazon Inventory Loader draft with Amazon’s classic column names. A draft only — always check it against your current Seller Central template. Best for: Sellers bulk-uploading or updating products who need a correctly formatted Inventory Loader draft fast. Paste a SKU table and get a tab-delimited file with Amazon's classic column names — then verify the header row against your current Seller Central template before uploading, since columns vary by category.
Related guide: managing inventory on Amazon
Draft file: compare the header row against the template you download from Seller Central (Inventory → Add Products via Upload) before uploading — columns vary by category.
Preview
Amazon Flat File Inventory Checker
Check your Amazon inventory file before you upload: blank SKUs, duplicates, bad prices, bad quantities, broken dates — then download the cleaned file. Validates format only; it never writes to Amazon. Best for: Sellers about to upload an inventory file who want to catch errors before Amazon rejects them. It checks for blank SKUs, duplicates, bad prices, bad quantities and broken dates — then lets you download the cleaned file. Format validation only; it never writes anything to your Amazon account.
Related guide: Amazon inventory control
Heuristic checks only — always verify against your category’s Seller Central template before uploading.
Amazon FBA Reimbursement Calculator
Estimate your Amazon FBA reimbursement for lost, damaged or destroyed inventory before you file the claim. An estimate from your own numbers — not a guarantee of what Amazon will pay. Best for: FBA sellers preparing a reimbursement claim for lost, damaged or destroyed inventory. Estimate what Amazon might owe you from your own numbers — sourcing cost, fees and affected units — before you file, so you submit the claim with confidence instead of guessing at the amount. Keep your shipment and case records handy so the numbers you enter are exact.
Related guide: what Amazon reimbursement is
File on time: most claim types must be filed within a limited window after the event (roughly 60 days) — expired claims are worth zero. Check the current policy in Seller Central.
Estimate from standard valuation formulas — Amazon’s final reimbursement may differ.
Amazon Lightning Deal ROI Calculator
Compare an Amazon Lightning Deal against Best Deals, coupons and Prime-exclusive pricing side by side on true net profit. Straight math from your own numbers; an estimate, not a guarantee. Best for: Sellers choosing between Lightning Deals, Best Deals, coupons and Prime-exclusive pricing. Compare up to four promotions side by side on true net profit — factoring expected extra volume and per-unit margin — and run the one that actually makes money, not just the one that makes the most noise.
Related guide: whether Lightning Deals are worth it
Straight math from the figures you enter — an estimate, not a guarantee.
Amazon PPC Bulk Sheet Validator
Validate your Amazon PPC bulk sheet before you upload: duplicate keywords, bad states, bid and budget mistakes — then download the cleaned file. Validates format only; it never writes to Amazon. Best for: PPC managers about to upload a bulk sheet who cannot afford a failed import. It validates keywords, states, bids and budgets — flagging duplicates and mistakes — then lets you download the cleaned file. It catches the small errors that otherwise waste an afternoon inside Amazon's upload flow.
Related guide: Amazon PPC management
Validation only — it never builds, changes, or uploads campaigns. Always review flagged rows before uploading.
Amazon Ads Account Health Score
Upload your campaign and search-term CSVs and get a transparent 0–100 health score with prioritized fixes — computed from your own data, with every formula shown. Heuristic, not Amazon-official. Free, no signup, runs in your browser. Best for: Sellers who want a quick, honest read on their entire ad account. Upload your campaign and search-term CSVs for a transparent 0–100 health score with prioritized fixes — every formula shown, nothing hidden. A strong starting point before a deep audit, a rebuild, or handing the account to an agency.
Related guide: Amazon PPC management
PRO TOOLS
Advanced tools for Pro members
These six power tools unlock with a Pro plan (Autopilot or Professional) — sign in and your access is checked automatically. Everything above stays free, forever.
Search Term Analyzer
Upload your Amazon search term report and get instant harvest / negate / bid actions — the same triage BidPilot's automation runs daily. Everything stays in your browser. Best for: Pro members triaging a search-term report in minutes instead of hours. Upload your report and get instant harvest, negate and bid actions — the same triage logic BidPilot's automation runs daily. Ideal for weekly optimization routines and large catalogs where manual row-by-row review simply does not scale.
Related guide: mining search-term reports for keywords
Turn search term reports into harvest / negate / bid actions.
Log in to unlockAI Search Visibility Audit
Checks how well your listing matches the way shoppers now ask Alexa for Shopping for products — a heuristic simulation that runs fully in your browser. Best for: Pro members optimizing listings for conversational AI shopping. It simulates how shoppers ask Alexa for Shopping for products and scores how well your listing answers — revealing attribute gaps and coverage weaknesses. Run it before rewriting bullets so every change targets a measured gap, then re-run to confirm the lift.
Related guide: how Amazon's search engine works
In May 2026 Amazon retired Rufus and moved Alexa for Shopping into the search bar, so product discovery is now conversational: shoppers describe what they need in plain sentences instead of typing two or three keywords. Listings that only repeat exact keywords can go invisible to these natural-language questions.
This audit generates the kinds of questions a shopper would ask about your product, then checks whether your listing text actually answers them — word by word, field by field.
See how visible your listing is to AI shoppers.
Log in to unlockReview Miner
Paste customer reviews and surface what shoppers keep praising, what they complain about, and the listing fixes each theme suggests. Everything runs in your browser. Best for: Pro members turning customer reviews into listing improvements. Paste reviews to surface recurring praise themes, complaints and the specific listing fixes each theme suggests — with optional competitor review mining for gap analysis. It is the fastest way to let your shoppers write your bullet points for you.
Related guide: 7 legit ways to get Amazon reviews
5: loved it
to unlock the rating breakdown.
Mine your reviews for winning themes and listing fixes.
Log in to unlockBulk Sheet Generator
Build a ready-to-upload Amazon Ads Sponsored Products bulk sheet as a CSV. Define your products, campaign architecture and targeting below — every row is generated in your browser, nothing leaves your device. Best for: Pro members building Sponsored Products campaigns at scale. Define products, campaign architecture and targeting rules to generate a ready-to-upload bulk sheet CSV entirely in your browser — consistent naming, structured ad groups, zero manual row-building. Built for catalog-wide launches and full account rebuilds. Because every row is generated locally, your product data never leaves your device.
Related guide: Sponsored Products campaign setup
Generate ready-to-upload Amazon bulk sheets in one click.
Log in to unlockDayparting Calculator
Upload your Amazon Sponsored Products hourly reports and discover which hours and days actually make you money. Every day/hour bucket is scored by Revenue-Per-Click, with suggested bid adjustments you can apply through Amazon's rule-based bidding. Everything runs in your browser — your report never leaves your device. Best for: Pro members who want data-driven dayparting instead of guesswork. Upload your Sponsored Products hourly reports to discover which hours and days actually make money — every day/hour bucket scored by Revenue-Per-Click, with suggested bid adjustments you can apply directly in Amazon Ads. It is the evidence-based starting point before you commit real budget to a dayparting schedule.
Related guide: dayparting tips in our Display CPC guide
What is dayparting? Shoppers don't convert evenly through the day. Evenings might bring clicks that convert well while early mornings quietly burn spend. Dayparting means raising bids when your ads perform and pulling back when they don't. Amazon Ads has no built-in ad schedule for Sponsored Products, so advertisers implement it with bid rules — and this calculator produces the numbers those rules need.
Why Revenue-Per-Click? We rank time buckets by RPC (sales ÷ clicks) rather than ACoS or conversion rate alone, because RPC captures both sides of the trade: how often clicks become orders and how much those orders are worth. A bucket with slightly worse ACoS but far more revenue per click still deserves higher bids.
Find the hours and days that actually make you money.
Log in to unlockDayparting Schedule Generator
Upload an hourly performance CSV and get an hour-by-hour bid multiplier schedule — the starting point BidPilot's Dayparting automation uses. Best for: Pro members ready to turn hourly performance into action. Upload an hourly CSV and get an hour-by-hour bid multiplier schedule — the same starting point BidPilot's dayparting automation uses. Apply it in Amazon Ads to push spend toward your profitable hours without babysitting bids. Start with its suggested multipliers, then refine them as more hourly data comes in.
Related guide: what dayparting is in advertising
Apply this inside BidPilot's Dayparting automation — it adjusts bids on this schedule automatically.
Build an hour-by-hour bid schedule from your data.
Log in to unlockPRO AI TOOLS
Powered by AI, built for Pro members
These tools call BidPilot's AI engine, so they need a Pro plan (Autopilot or Professional). Sign in to check your access — everything else on this page stays free.
PRO AI Bulk Sheet Builder
Describe your product and let AI draft the keyword universe — exact, phrase and broad keywords, negatives and product targets. Review the lists, then build a ready-to-upload Amazon bulk sheet in one click. Best for: Pro members who want AI to do the keyword research heavy lifting. Describe your product and let AI draft the full keyword universe — exact, phrase and broad keywords, negatives and product targets — then review the lists and build a ready-to-upload Amazon bulk sheet in one click.
Related guide: how to find keywords for Amazon PPC
Open AI Bulk Sheet BuilderPRO AI Dayparting Insights
Upload your hourly Sponsored Products report for the full day/hour breakdown, then let AI read the numbers and explain — in plain English — where to raise bids, where to cut, and what not to touch yet. Best for: Pro members who want AI to interpret their hourly ad data. Upload your hourly Sponsored Products report for the full day-and-hour breakdown, then let AI explain in plain English where to raise bids, where to cut spend, and what not to touch yet — no spreadsheet analysis required.
Related guide: what dayparting is in advertising
Open AI Dayparting Insights