Free Amazon PPC Audit — Checklist That Scores Your Account

PPC audit: pro tips

1. Tick the boxes honestly — the score is only as good as the ticks. A 90+ ("Excellent — maintain") earned with wishful thinking is worse than an honest 55, because it hides the fixes that would actually move your spend.
2. Work the fix list top-down. The checklist prioritizes your unchecked items, so start with structure and naming problems — no bid tweak compensates for auto and manual keywords blended into one campaign, and messy structure makes every later fix harder.
3. Re-run the audit monthly. Search terms, budgets, and bids drift constantly. This is a 15-minute self-check — running it every month catches decay before it compounds into a wasted quarter.

What should an Amazon PPC audit actually cover?

Most “audits” are just someone glancing at ACoS. A real audit checks the foundations: is the account structured so auto discovery feeds manual targeting, are all match types in play, does every campaign have a target ACoS, are negatives applied, and are budgets paced to the plan?

That's exactly what these twelve checkpoints do. They're the same fundamentals agencies charge thousands to verify — distilled into a self-check you can run monthly. And because the fix list is prioritized, you always know what to do first. In other words: a free audit you can run any time.

Also free: ACoS / TACoS Calculator · Bid Optimizer · Search Term Harvester

How do I run the PPC audit?

Twelve honest questions, one clear score:

1. Work through the four groups: Structure, Keywords, Bids, and Negatives & Budgets.
2. Tick each checkpoint you genuinely satisfy — be strict with yourself.
3. Watch your live health score update with every tick.
4. Take the prioritized fix list and work it top to bottom — biggest gaps first.

PPC Audit Checklist FAQs

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