About the author

Deepak Kumar

Founder of BidPilot — free Amazon PPC tools and advertising automation for Amazon sellers.

Founder, BidPilot

BidPilot started with a familiar frustration: mornings lost to spreadsheets and bid tweaks, while ACoS drifted anyway. Deepak built the first version to automate his own advertising workflow — then shaped it into a tool any Amazon seller could use.

The goal hasn’t changed since: software that treats your ad budget like its own money.

What Deepak writes about

The guides and tutorials on the BidPilot blog are written for working Amazon sellers — practical breakdowns of the advertising topics that move the needle.

  • Amazon PPC strategyCampaign structure, match types and bidding approaches explained in plain language.
  • ACoS & TACoS managementKeeping advertising profitable while spend scales.
  • Keyword & search-term researchFinding the terms worth bidding on — and the ones worth excluding.
  • Free seller toolsCalculators, analyzers and audit tools that run in the browser with no signup.

Get in touch

Questions about BidPilot, the tools, or a topic you’d like covered? Reach out through the contact page — every message is read by a real human.